About Fluffyfavourites

Who we are

Fluffyfavourites is an editorial website about casino and bingo brands and the companies behind them. It is published by Fluffyfavourites Review and written by our Research Desk for readers in the UK who are new to the subject and want clear answers rather than marketing.

What we cover

Our focus is operator groups and their confirmed brands. We profile individual brands, explain how groups are structured, compare brands side by side and record confirmed changes of ownership with their real dates. Alongside that, we explain the basic terms, such as the difference between a brand, a licensed operator and a software provider.

How we work

We rely on primary records: groups' own brand pages and announcements, and the Gambling Commission's public register. When a relationship cannot be confirmed from those records, we say so instead of guessing.

What we do not do

Fluffyfavourites is not a gambling operator. We do not take bets, process payments, host games or promise winnings, and nothing on the site is financial advice.

Contact

Questions, corrections and suggestions can be sent to hello@fluffyfavourites.uk.